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입소문 효과 : 오프라인 vs 온라인 Viral Marketing
2008.02.27
어떠한 계기로 소비자가 광고를 Viral 시켰으며 , WoMo 의 내용이 브랜드에 Anti ... 있으며 , 46% 는 인터넷 상에서 특정 브랜드를 Viral 하는데 일조했다는 사실을 밝혀 내었다 . Viral 된 브랜드는 업종에 상관없이 다양했으며 , 다국적 ...
인문,사회과학 | 추천수 20 조회수 2060
wonilee: Word of Mouth, Viral marketting
snipd 1 year ago
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Temperature Monitoring  - [ 이 페이지 번역하기 ]
15 May 2007 ... Clinical trials . Military medicine/military training. Pre- or post-operative outpatient monitoring ... VitalSense monitors and stores core and dermal temperature data , monitors and tracks up to 10 sensors and displays ...
wonilee: VitalSense data logger
snipd 1 year ago
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[PPT]

Sensor Network Services Architecture

파일형식: Microsoft Powerpoint - HTML 버전
SOAP/HTTP. Portal. Proxy Repository Certs,username, password, others. Services Repository name, definiton, others. Middleware. DataTurbine . Data Mediator. Event. Detector. Event. Coordinator. Data Analyzer. Sensor . Manager. Middleware ...
wonilee: DataTurbine
snipd 1 year ago
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Sensor Data Fusion for Context-Aware Computing  - [ 이 페이지 번역하기 ]
Sensor Data Fusion for Context-aware Computing Using Dempster-Shafer Theory (a copy of the dissertation in PDF format is avalaible here). Towards having computers understand human users' "context" information, this dissertation proposes ...
wonilee: Sensor data fusion
snipd 1 year ago
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Thermostats and Sensors
Nokia’s Home Control Center to Use Z-Wave
Energy monitoring via mesh networking and is planned.
December 09, 2008 | by Steven Castle

Z-Wave wireless networking developer Zensys has been touting the mesh network’s green benefits, and that may become more of a reality with the a Z-Wave-enabled Nokia Home Control Center that will monitor home applications and lighting as well as the reduction of electricity, gas, water consumption and carbon dioxide emissions—and all from a handheld device like a smart phone.

Z-Wave says the Nokia Home Control Center will allow compatibility and control within the interoperable Z-Wave ecosystem that’s over 300 products strong. The Z-Wave ecosystem lets the user monitor and control their electricity usage, switch devices on and off, and monitor home systems and devices such as temperature controls, security cameras, and motion detectors.

A user can take control of the home, locally or remotely, from the palm of a hand using a Nokia handheld device.

There has been some debate over whether Z-Wave or rival mesh tech ZigBee will be the better solution for home-based energy monitoring systems that can report on your electricity usage, for example. ZigBee is being considered in some smart meter trials conducted by utilities, while Z-Wave has maintained that it is better positioned in devices inside the home.

I saw some Z-Wave systems touting their green-ness at the recent Electronic House Expo , but it’s clear to me that neither Z-Wave nor ZigBee has a strong foothold on this category. Nokia’s Home Control Center, reportedly due in late 2009, may be a start.

wonilee: Nokia Home Control Center
Late 2009
snipd 1 year ago
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Technology news: February 2008

Low-power chips bring WiFi to remote sensors

A Californian company claims to have overcome the power consumption problems that have so far prevented WiFi from being used to gather data from battery-powered sensors. Sunnyvale-based GainSpan – which was formed in 2006 as a spin-off from the chip-maker, Intel – claims that its technology will allow WiFi transmitters to operate for up to ten years, powered by a single AA battery.

Until now, sensor transmission networks have relied on dedicated technologies, often with a limited transmission ranges. Although there is a standardised wireless data transmission technology known as Wifi (defined in IEEE 802.11), it has a relatively high power consumption and has therefore not been suitable for collecting data from remote battery-powered sensors which, ideally, should be able to operate for long periods with no maintenance.

GainSpan says it has a found a way of implementing WiFi which has a much lower power consumption than normal, allowing transmitters to operate for several years before the single battery needs to be replaced. The advantages of using WiFi in this way include: seamless integration with existing WiFi networks; easy communications with higher-level systems; the wide availability of software tools; and potentially lower costs.

GainSpan WiFi chip

GainSpan, which has recently raised $20m-worth of funding, has been developing both the low-power custom chips (shown above), and the software development kits that will allow OEMs to implement the chips rapidly.

Harry Forbes, senior analyst at the ARC Advisory Group, believes that GainSpan’s low-power WiFi technology has the potential to "change the game".

"While wireless sensor networks have seen steady growth over the past few years," Forbes points out, "their market potential has, in fact, been hindered by power consumption issues and lack of mature standard-based solutions". He suggests that GainSpan’s development will allow users to take advantage of the global WiFi standard and existing network tools to provide "the cost, energy savings and convenience needed to transform this market".

Another analyst, Sam Lucero of ABI Research, points out that "WiFi is more widely used and understood than many sensor-networking technologies being developed. Rather than employ a dense cluster of meshed nodes, which are inherently more complex to network and manage, WiFi is a simpler start, reducing complexity of the network topology."

GainSpan’s 10 x 10mm WiFi chips incorporate two 32-bit ARM7 microcontrollers, a real-time clock and power management functions, Flash and SRAM memories, and multiple I/Os. Potential applications are said to include motor monitoring, production tracking, meter reading and environmental observations. The chips will cost $15 in 10,000-unit quantities.

wonilee: GainSpan Low-power WiFi
snipd 1 year ago
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GainSpan, Ekahau Partner for Wi-Fi Location Tags

GPS World

Wi-Fi chip maker GainSpan Corp. and Wi-Fi positioningservice provider Ekahau Inc. have embarked on a strategic partnership,integrating Ekahau's technology with GainSpan's embedded software on its GS1010ultra low power system-on-a-chip (SoC).

This will allow GS1010-based Wi-Fi sensor nodes and locationtags to work with the Ekahau Positioning Engine (EPE), according to the twocompanies. As a part of the agreement, Ekahau will license the EPE and EkahauVision application to GainSpan customers; this will enable them to addlocation-awareness to their applications.

"The Ekahau Real Time Location System (RTLS) istargeted at providing location awareness in environments where technologiessuch as GPS do not perform adequately. Unfortunately in the asset and peopletagging industry these environments are all too common," said VijayParmar, GainSpan president and CEO. "Ekahau RTLS technology and GainSpan'slow power Wi-Fi SoC provide a reliable mechanism for people and asset trackingeven in these environments."

GainSpan and Ekahau have already started activelymarketing the combined solution to OEMs and channel partners worldwide, thecompanies said. That includes electronics giant Samsung. "Technologyoffered through this partnership provides an extremely appealingsolution," said Woochul Shin, director of solutions marketing for theVSSBusiness Team at Samsung Electronics Co. Ltd. "Our team is activelydesigning product offerings based upon the combined solution and we hope torelease products to the market within next several months."
wonilee: GainSpan Ekahau partnership
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GainSpan Announces Wi-Fi Cold Storage Monitor
By Channelworld Bureau
Thursday, July 31, 2008 12:00:00 AM IST
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GainSpan Corporation, an Intel spin-off, has announced the availability of a Wi-Fi cold storage monitor that provides up to 5-10 years of battery life. SentinelPro, the product brought out by Aginova, a manufacturer of specialized wireless subsystems, is based on GainSpan's ultra-low power GS1010 Wi-Fi SoC. Leveraging the existing ubiquitous Wi-Fi network, the new solution offers the most advanced Wi-Fi sensing hardware, a portable alarm unit, and a comprehensive software package for monitoring, reporting, and storing of critical storage condition data over time.

With SentinelPro, authorized personnel can view precise data over enterprise class security links, and provide alerts in the event that environmental conditions vary beyond a specified range. The system can page, email and visually alert any computer screen whenever food, lab samples, pharmaceuticals or other temperature sensitive items are outside prescribed parameters.

Utilizing Wi-Fi for temperature monitoring enables a cost effective way to improve patient care and maintain regulatory compliance while providing automated and detailed reports on any piece of equipment for any time period for JCAHO, AOA, CAP, FDA, USDA or the Health Department. In addition, it can also provide temperature logs, operating parameters, alarms and corrective actions to be taken while eliminating human error and the cost of manual temperature documentation.

According to Vijay Parmar, CEO, GainSpan Corporation, "Wireless sensor networks have seen steady growth over the past few years and the market for it has immense potential. GainSpan's solutions are designed to support broad range of embedded applications thus enabling customers to customize to their product needs. This solution is a great example of that flexibility as it has been possible to develop a product around GainSpan's offering exactly addressing the need of the food and cold storage industry for more scientific and accurate monitoring and controlling of temperature."
 
 
In his comments, Ashok Sabata, CEO, Aginova said," We were using Zigbee, a non-standard wireless communications protocol, but with GainSpan we've been able to develop and get products to market much more quickly than ever before. And, because we're tapping into the existing infrastructure, installing and maintaining our products is relatively cheap-we've cut costs exponentially."
 
The software, developed by Aginova, is available in two packages: enterprise grade for integration into a customer's automation system or as a service running on Aginova secure servers. As a result, the new temperature monitoring solution provides the security, manageability, convenience and benefits of Wi-Fi along with 5-10 years of extended battery life.

wonilee: GainSpan WiFi Cold Storage Monitor
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[PDF]

Microsoft PowerPoint - IEEE Home-Building Control2. ppt

 - [ 이 페이지 번역하기 ]
파일형식: PDF/Adobe Acrobat - HTML 버전
Insteon . Wi-Fi. BOM = $14. (2006 MIMO). ZigBee. Z-Wave. w/ Sensors & Actuators. Source: CAZITech, Parks Associates & IDC. C O N S U L T I N G. 3. Standards that Scale. blur Market Segmentation ...
wonilee: Home and Building control
INSTEON
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[PDF]

Microsoft PowerPoint - VISION WIRELESS SENSORS - Paris ...

 - [ 이 페이지 번역하기 ]
파일형식: PDF/Adobe Acrobat - HTML 버전
Self-powered Wireless Sensors , Armin Anders, June 2007. DIGITAL NETWORKS FOR THE FUTURE. Wireless Sensors /Actuators/Controls. Armin Anders. Co-Founder & VP Product Marketing. EnOcean GmbH, July 2007. armin.anders@ enocean .com ...
www.iea.org/textbase/work/2007/set-top/day3/Anders_Digital_Networks.pdf - 유사한 페이지
  • [PDF]

    Microsoft PowerPoint - Wireless Sensor Networks Powered by Ambient ...

     - [ 이 페이지 번역하기 ]
    파일형식: PDF/Adobe Acrobat - HTML 버전
    Solar-powered sensor . node by Enocean . Energy converter for linear. motion by Enocean . Battery-less motes by. Ambiosystems. Solar-powered sensor node. by Microstrain. Solar-powered sensor . node by Crossbow. Batteries vs Supercapacitors ...
    www.sp.edu.sg/rinc/AmbientEnergyHarvesting-WinstonSeah.pdf - 유사한 페이지
  • [PDF]

    Microsoft PowerPoint - EnOcean_RFWirelessForum_Milan_Presentation. ppt

     - [ 이 페이지 번역하기 ]
    파일형식: PDF/Adobe Acrobat - HTML 버전
    EnOcean Radio Standard. • High Reliability. • License free 868 MHz band with 1% duty cycle. • Radio design for immunity against interference. • Short telegrams generate low collision probability with high. sensor density ...
    www.tecnoimprese.it/user/File/Eventi/RF08-14feb_Abacus- EnOcean .pdf - 유사한 페이지
  • wonilee: EnOcean
    snipd 1 year ago
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    [PDF]

    Microsoft PowerPoint - 20081022-WSNnCO-05-EDF_en. ppt

     - [ 이 페이지 번역하기 ]
    파일형식: PDF/Adobe Acrobat - HTML 버전
    22 Oct 2008 ... Wireless sensors network = Major industrial stakes for saving operating costs, improving. operational efficiency and better monitoring ..... Isa 100.11a, ZigBee, Z-Wave, EnOcean ,. Insteon. Extended coverage: Wavenis, ...
    wonilee: EnOcean
    snipd 1 year ago
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    [PDF]

    Microsoft PowerPoint - 11-Mulder. ppt

     - [ 이 페이지 번역하기 ]
    파일형식: PDF/Adobe Acrobat - HTML 버전
    WSN as new-market disrupter. • Traditionally cost-prohibitive applications. – E.g., consumer energy use awareness. • Wiring not an option. Agriculture. Construction. Air pollution network ...
    wonilee: WSN APplication areas
    snipd 1 year ago
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    [PDF]

    Nokia Home strategy

     - [ 이 페이지 번역하기 ]
    파일형식: PDF/Adobe Acrobat - HTML 버전
    2005,2006,2007 Nokia . V14-NokiaSmartHomeIntro. ppt / 2007-11-12 / KR. Wireless sensor . network . Nokia mobile . device. Internet. service. Home. gateway. Wireless sensor . network . Nokia mobile . device. Internet. service ...
    www.wanhasatama.com/dman/Document.phx/Omat+kansiot/Tapahtumat/ 2008/BuSy08_esitykset/G_Rantanen?folderId... - 유사한 페이지
    wonilee: Nokia smart home
    snipd 1 year ago
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    A New Vision for Pervasive Computing: Moving Beyond Sense and Send
    A new approach to wireless sensor networking adds local intelligence to the nodes, creating pervasive computers and enabling sensor networks that can both acquire data and initiate action without human intervention.


    Sensors

    Computers have become a pivotal component of our daily lives. Whether we use them to gather information on the Web, play games, or run our businesses, computers are noticeably more widespread, smaller, and mobile. What we often overlook are the billions of computers around us that we never see. Over 10 billion microcontrollers ship each year, and they exist in unexpected objects. But we've only scratched the surface of the intelligence that all these computers integrated into the world can provide. These small computers, with the ability to inter-network with the rest of the world and our existing IT environments, are revolutionizing how businesses operate and how people live, work, and play.

    Pervasive computers can solve some very big problems. Attached to railcars, pervasive computers communicate directly with each other to determine their orientation according to their contents, manifests, and destinations ( Figure 1 ). Attached to power transmission structures, they ensure that our critical infrastructure is always available and remains safe and secure. Pervasive computers are useful in a wide range of markets, such as agriculture, health care, logistics and asset management, energy conservation, and manufacturing.

    figure
    Figure 1. The rail industry relies on paper manifests and manual labor to verify the assembly and contents of railcars. Pervasive computers attached to each railcar can automate this process, saving a tremendous amount of time and improving the flow of goods in supply chains

    To achieve this vision of pervasive computing, we need a new approach to its software, infrastructure, and applications. Conventional approaches attach sensors to a wireless transceiver (called a "node") and then process the millions of real-world data points at a central server, often located long distances away from the phenomenon of interest, a function we'll call "sense and send." This approach is central to the wireless sensor networks (or WSNs) industry. In this article, we describe the inherent problems with sense and send and how businesses can move beyond this paradigm.

    Sense and Send Applied
    Among the most obvious sense and send applications are those that deal directly with wire replacement. Foremost among these is monitoring the condition of the environment—its moisture, humidity, temperature, and chemical composition—for agriculture, seismology, pollution monitoring, and other fields. Nodes gather data locally and forward them to a server for analysis. In essence, monitoring environmental conditions entails robust data logging with a simplified, wireless information retrieval system.

    High-latency, low-frequency condition monitoring is sense and send at its most basic, although other monitoring can place stringent demands on the system. Condition-based maintenance (CBM), for instance, involves instrumenting engines and similar heavy machinery or structures to monitor their vibration signatures. When the signatures fall out of specification, technicians can be dispatched to address potential issues before they become problems. When large numbers of nodes are collecting large amounts of data, the wireless connections become saturated. The applications also consume significant amounts of power because they are constantly sensing and sending with little processing or data aggregation taking place at the local node level.

    Pervasive applications rarely end once data is captured; further action is often required. An application may need to swivel a camera, close a solenoid, or sound an alarm. Yet in sense and send, the node itself can't make the decision to actuate; it can only forward the relevant data to a server that must process the information to make a decision. When servers are numerous network hops away, latency prevents actuation in real time.

    The situation becomes even more precarious when applications require the nodes to be mobile. Nodes may be attached to cargo containers, pallets, crates, or people moving into and out of an environment, e.g., firefighters in a building or railcars moving in and out of railyards. These mobile nodes are not connected to the same server at all times—in fact they may not be within reach of a server at all. However, they are still required to perform their functions, such as halting a railcar that is dangerously close to derailing. Pervasive applications such as this one require logic on the node.

    A significant set of application classes have requirements that go beyond sense and send. Some examples include:

    • Responding to events or state locally to allow pervasive applications to execute autonomously, thereby taking context-aware actions determined by business rules. Furthermore, applications that require low-latency actions can be executed by the nodes in real time.

    • Collaboration between nodes enables new functionality, such as voting, weighting, and summarization. Nodes can determine their neighbors and work with them to determine the orientation of a railcar, track a firefighter in a building, or collectively analyze heat, motion, and sound signatures to classify that a human is present.

    • Local filtering of data, data analysis and classification, and removal of false positives to ensure that pervasive applications only use communication and power resources as required, reducing costly battery replacement maintenance operations and removing reliance on potential single points of failure (a network gateway or back-end server).

    A New Approach
    We need a different paradigm that provides a new level of flexibility and programmability. Since data processing, analysis, and internode collaboration are the primary functions required to address pervasive application needs, the focus needs to be on the computer rather than the sensor or network interface. Rather than making RFIDs smarter, approach the problem from the other side by making computers smaller. To illustrate this approach, let's look at the components of a pervasive computer and compare pervasive computers to WSNs and RFID systems ( Figure 2 ).

    figure
    Figure 2. A visual representation of the capabilities of various real-world technologies. Pervasive computers solve a wide range of large real-world problems not addressed by previous approaches

    A pervasive computer consists of the typical components you'd find in the computer sitting on your desk—a central processing unit (CPU), input and output devices, and a communications interface. The primary difference is that pervasive computers are small (about the size of a quarter), run on batteries, communicate wirelessly, and have very different input and output devices (such as sensors and actuators instead of keyboards and mice). Pervasive computers monitor and control the physical world through the use of sensors and actuators.

    Remove the CPU from a pervasive computer and the system is no longer programmable. It cannot process, filter, or analyze data. It cannot make decisions, coordinate with other pervasive computers, or autonomously control the environment. These systems, consisting of peripherals (sensors) connected to a wireless link or network, are called wireless sensor networks. Similarly, remove the networking component from a WSN system and the system can only communicate with a master within range in a point-to-point manner. These are called active RFID systems. Finally, remove the power source and you get a passive RFID system.

    Challenges
    To satisfy the demands of these new application classes, the developer can either focus on low-level details or sacrifice application flexibility. In the first case, building a system from the ground up, the developer has to worry about radio frequencies, frequency hopping, latency, power tradeoffs, interference, distance, network routing strategies, security, and countless other physical and link-layer characteristics. If the developer manages to get a handle on these issues, he or she is then faced with programming nodes in a low-level language such as embedded C.

    All software applications require four main components—the ability to develop an application, deploy the application in a product, integrate the product with existing infrastructure, and manage the product remotely. Although C is efficient, it lacks abstraction support and is poorly suited for applications distributed among millions of computers. Moreover, lifecycle support does not exist for programs running on the small computers themselves. Tools such as debuggers and simulators are missing or incomplete, as are other postdevelopment tools used for deploying and managing the networks. Updating software on WSN nodes can require an update of the entire firmware on the node to make a single parameter change.

    Faced with this, WSN vendors have resorted to the simplified sense and send approach, placing conditions on what can and cannot be accomplished. Moreover, customization is limited to basic configuration changes. Parameters can be tweaked, but not exceeded. Innovators in organizations large and small are prevented from turning their visions into reality by both approaches—low-level full-system design and sense and send products.

    Solution
    We must move beyond the "dumb" devices of wireless sensor networks and RFID to value-rich applications with pervasive computers. By treating devices as computers, developers can build their ideas into solutions. They can leverage tools, paradigms, and interfaces made familiar from their experience with laptops and servers. Low-level details of embedded computers are abstracted by standard APIs while retaining flexibility.

    Click for larger image Figure 3. The Sentilla software suite addresses the full software life cycle of an application, from development to deployment to integration to management (Click image for larger version)
    To ease and expedite development, solutions must rely on familiar, widely used, and accessible tools used by developers coupled with standard computing paradigms so that developers and IT managers are not required to learn new languages. Responding to customer feedback, Sentilla's pervasive computing software platform ( Figure 3 ) lets users interface with pervasive computers in the same way that they use other computers in their enterprise.

    The software platform enables the full application life cycle of development, deployment, integration, and management. Sentilla developers use Java technology to build applications and embed business rules into pervasive computers using familiar Java software tools, APIs, and interfaces. For the first time, Java technology on low-cost, low-power hardware (such as wireless microcontrollers used in sense and send systems) turns billions of microcontrollers into fully functional computers without requiring new, or more expensive hardware.

    Beyond development, the pervasive computers—with their DA, processing, and autonomous response—are miniature data centers providing services to enterprises through service-oriented architecture (SOA) interfaces. Sentilla's approach doesn't require IT managers to learn new management tools and dashboards; the pervasive computers are remotely managed—displayed and controlled as computers—by tools such as OpenView and Tivoli. Using these familiar interfaces and computer tools, such as Java and SOA, pervasive applications can be developed in days, rather than months.

    The concept of wireless sensor networking originally burst onto the scene with an article in 1999 about "smart dust"—computers that can be sprayed on the wall, deployed anywhere throughout the environment, and collaborate to solve big problems. The industry has strayed from the concept of smart dust, reduced to sense and send. The potential for pervasive computers remains; all that is required is for the six million Java developers to be given familiar tools to build their vision. Sentilla's software accomplishes our new vision of pervasive computing, making innovative, killer applications possible—what idea do you want to build?

    wonilee: Beyond sense and send
    snipd 1 year ago
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    Thursday, January 17, 2008

    WiFi Enabled Sensors Can Change the Sensor Networking Landscape

    According to a recent article by ABI Research wireless sensors can now connect to 802.11 WiFi networks. Up until now, this was not considered possible for wireless sensors because of the large power requirements of WiFi. A normal battery that typically powers a sensor node would be exhausted in hours powering a WiFi radio. But now, thanks to new products from Gain Span , WiFi sensor nodes can achieve years of life with a typical battery. Gain Span develops highly a integrated system on chip that provides years of life and intelligent power management for battery operated sensor devices.

    The impact of this is significant. Development of Wireless Sensor applications can be drastically simplified leading to quicker time to market and lower development costs. Instead of learning complicated mesh networking protocols, applications can connect to wireless sensors via TCP using your normal everyday wireless network.

    It will definitely be interesting to see what kind of impact this has on proprietary sensor network companies like Dust and Crossbow. If you ask me, now that the power problem has been solved, its a no brainer - WiFi all the way.

    Full Article...

    Labels: , ,

    wonilee: Lowpower WiFi sensor
    snipd 1 year ago
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