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1. The iShares S&P California Municipal Bond Fund . As investors panic about the state's financial crisis, some Californian bonds are paying, on a taxable equivalent basis, more than three times as much as Treasurys. Unprecedented. This will either prove the mother of all buying opportunities, or of all defaults.

2. Gap . Everybody hates retailers right now, so of course contrarians look for bargains. Gap, at $13, is a blue chip that looks dirt cheap. It's down 40% in a year, trading for just six times cash flow, yielding an OK 2.6%. And the balance sheet is solid.

3. The Vanguard Extended Duration Treasury exchange-traded fund. It tracks long Treasurys. Everyone's rushed into Treasurys for "safety." Ahem. The 30-year bond now yields just 2.63%. Safe? This is Russian roulette… with five bullets. Every outcome except massive, Depression-style deflation will kill these bonds.

4. The iShares Silver Trust . Silver has plunged amid fears of falling industrial demand. Platinum, too. But governments are borrowing and printing money like crazy to prevent a meltdown. That's usually terrible for paper money, and good for precious metals. Both these metals now look very cheap compared to gold.

5. The iShares Dow Jones Home Construction Index Fund . Expect any recovery in the housing market to show up among homebuilding stocks first. These actually outperformed other equities last year, but they're still 85% from their 2005 peak. History usually says that's the time to buy.

6. CGM Focus Fund . It's never a dull moment with fund legend Ken Heebner, aka "the mad bomber." His fund crashed this year after he turned disastrously bullish in the summer. I'm fascinated to see what he does next, and whether he can recover in 2009.

7. US Geothermal . A high-risk, speculative stock. HTM is a leveraged alternative-energy play. It's an interesting situation. It's building and operating geothermal power plants out west, and has plenty of cash. The shares have collapsed from $4 to just 70 cents, valuing the company at about $47 million.

8. The iShares MSCI EAFE Small Cap Index Fund . This spreads its bets across smaller companies in Japan, Europe and other developed markets. Some very smart people say that's where the real bargains are now.

9. Clough Global Opportunities , a flexible, global fund run by veteran hedge fund manager Chuck Clough and mentioned here before. In this market, of course, it is (yikes) cheaper now. It's selling for just 77 cents per dollar of assets. Closed ends are being given away today. This fund is merely one of many that look very interesting.

10. CurrencyShares Japanese Yen Trust . Everyone laughed at the Japanese for 15 years. Turns out they were quietly running a massive trade surplus and saving tons and tons of cash. That's usually great for a currency. Somehow our strategy, of doing the exact opposite, doesn't seem quite so clever now.

Write to Brett Arends at brett.arends@wsj.com

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House Image Not Available 2210 Saint Francis Way, San Carlos
94070   Map $899,000 
3 Bedrooms - 2 Bathrooms
1610 SF
Lot size : 6278
Days on Market : 76
MLS# 80832393 

Open:  Sun 13:00 - 16:00
100% Matched
House Image Not Available
House Image Not Available Lower Lock Ave, Belmont
94002   Map $899,888 

3 Bedrooms - 2 Bathrooms
1550 SF
Lot size : 5500
Days on Market : 7  NEW
MLS# 80845352 

Open:  Sun 13:30 - 16:30
100% Matched
House Image Not Available 2704 Brittan Ave, San Carlos
94070   Map $1,029,000 

3 Bedrooms - 2 Bathrooms
1630 SF
Lot size : 6480
Days on Market : 20
MLS# 80843356 

Open: Sat 13:00 - 16:00
100% Matched
House Image Not Available
House Image Not Available Belmont Canyon Rd, Belmont
94002   Map $1,017,000 
4 Bedrooms - 3 Bathrooms
2205 SF
Lot size : 14375
Days on Market : 228
MLS# 80789850 
100% Matched
House Image Not Available 2422 Hastings Dr, Belmont
94002   Map $1,018,000 

3 Bedrooms - 2&1/2 Bathrooms
2250 SF
Lot size : 4032
Days on Market : 4  NEW
MLS# 80845714 

Open:  Sun 13:00 - 16:00
100% Matched
Public
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House Image Not Available 2305 Cipriani BLVD, Belmont
94002   Map $1,050,000 

3 Bedrooms - 2 Bathrooms
1840 SF
Lot size : 6750
Days on Market : 67
MLS# 80834011 
100% Matched
House Image Not Available 2210 Saint Francis Way, San Carlos
94070   Map $899,000 
3 Bedrooms - 2 Bathrooms
1610 SF
Lot size : 6278
Days on Market : 76
MLS# 80832393 

Open:  Sun 13:00 - 16:00
100% Matched
House Image Not Available 2827 Hallmark Dr, Belmont
94002   Map $1,079,000 

4 Bedrooms - 2 Bathrooms
1820 SF
Lot size : 11049
Days on Market : 112
MLS# 80825400 
100% Matched
House Image Not Available 2673 Thornhill Dr, San Carlos
94070   Map $914,900 

3 Bedrooms - 2 Bathrooms
1480 SF
Lot size : 5650
Days on Market : 48
MLS# 80838076 

Open:  Sun 13:00 - 16:00
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House Image Not Available 20 Vista Del Grande, San Carlos
94070   Map $949,000  price_down

3 Bedrooms - 2&1/2 Bathrooms
2190 SF
Lot size : 6440
Days on Market : 21
MLS# 80842975 

Open:  Sun 14:00 - 16:00
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Little travelers need a surprising amount of stuff! Here's a checklist of items that make traveling much easier, plus tips for efficient packing. For more information, see our articles on traveling with a young baby or an older baby .

Diapers
One for each hour you'll be in transit, plus extras in case of delays
Pad to put under your baby during diaper changes
You can buy disposable changing pads at supermarkets or reusable ones at baby stores
Blankets
Bring a few — you'll use them to lay your baby on, cover her, cover yourself if you're nursing, protect your clothes from messy burps, shade your baby, and more
Plastic bags
Carry a variety of sizes for storing soiled diapers, clothes, and blankets
Diaper rash cream
Wipes
Small bottles of disinfecting hand gel, baby wash, and baby lotion
Tissues
Extra pacifiers (if your baby uses one)
A few of your baby's favorite toys
Clothes, socks, and booties or shoes
One to two outfits per day is a good guideline
Washable bibs
Sun hat
Lightweight plastic feeding set with utensils, and baby food
If your baby's eating solid foods
Formula, water, and juice if appropriate
Extra bottles, nipples, and sippy cups if appropriate
Energy-boosting snacks for you to munch on
Breast pump (if you use one)
Nightlight
So you can keep the room lighting soothingly low during middle-of-the-night diaper changes
First-aid kit
Baby pain reliever and supplies for treating minor injuries
Sling or front carrier
Lightweight, hands-free way to keep your baby close in crowded places like airports
Portable crib or play yard
A safe place for your baby to sleep or play
Inflatable baby bathtub
Can make bath time easier at your destination
Car seat for safer travel by car or plane
Collapsible stroller
Can be gate-checked or stored in the overhead bin of an airplane
  • Packing Tips
  • Start preparing to pack a few days before you travel. Keep a running list of things to take, or put items out on a table or dresser as you think of them.
  • Use a diaper bag with a waterproof lining and a shoulder strap.
  • Pack an extra shirt for yourself in your carry-on bag.
  • Prevent leaks by packing medicines and toiletries in resealable plastic bags.
  • Keep your baby's outfits together in one suitcase so you can find them easily.
  • Take your camera — and don't forget the battery charger if it's digital, or plenty of film if not.
  • Take a clip-on reading light so you can read without disturbing your baby.
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How We Invest

Motley Fool Pro is here to help you build a diverse portfolio that generates winning returns no matter what the stock market throws our way. You can trust that our team will be relying on years of investing experience and the tools and insight we'll glean from the Motley Fool CAPS community to produce long-term outstanding results -- and we're thrilled that you’re here investing along with us.

Our Pro portfolio has incredible flexibility -- we can go long or short, use options and ETFs. We’ll invest wherever we see the best opportunities -- any sector, stock, country, or option. This makes our overall strategy wide and deep, but the specifics behind it will be clearly explained over and over again in our service.  

Below, you'll learn how we tie this into a comprehensive strategy with focus and direction. We always want you to know how we’re thinking as we invest -- and why.

No. 1: Accuracy Is Our Top Priority

Some portfolio managers are happy to speculate -- and often be wrong -- so long as their few big winners more than compensate for the losers. That is not our approach at Motley Fool Pro . Our aim is to be correct the vast majority of the time. We will only put our cash to work when we feel extremely confident about an investment -- and on that note, our ambitious goal is to have at least three out of four positions profitable by the time we close them. Yes, that's a sterling 75% success rate -- and it includes all of our stocks, options, ETFs, and hedges.

In fact, it’s more important to us to achieve absolute gains on each position than beat the S&P 500. Why is that? Because gains are our first goal. Period . But heck, if most of our positions are profitable, we should easily beat the S&P 500, too. 

No. 2: When It Comes to Stocks, We Are Focused on Superior Businesses We Can Hold for 3 to 5 Years

Our portfolio primarily consists of long positions -- we're looking for about 70% here. The goal is to hold these stocks for three to five years -- or as long as is merited. Each stock will have a catalyst (or several) that should kick our returns into gear over our target time frame.

The Pro team has found that the stocks that perform the best over the years have a lot in common. These companies have superior business models that we believe will remain strong in any market, strong and lasting competitive advantages, margins ripe for expansion, and growing market opportunities. We like dynamic companies with light business models -- they don't need hefty, constant infusions of capital -- and plenty of naturally recurring revenue. After we've found a company that makes the grade, we then aim to buy at a price that gives us both ample upside and a solid margin of safety. 

No. 3: When It Comes to ETFs, It's the Big Picture That Counts

When it comes to exchange-traded funds (ETFs), broad is the way to go. Say you want to invest in Brazil, which is growing rapidly. But which companies will lead the way? If you can’t devote months to learning Brazil’s competitive landscape, you can buy into the entire economy with a Brazilian ETF.

ETFs are an excellent way to invest in the rise or fall of just about any broad category -- financials, biotech, China, Brazil -- especially when you wouldn’t otherwise know where to invest in a sector. These investments, long or short, are more macro-focused than business focused. We study any ETF we buy to make certain that we agree with its largest holdings, but we’ll still be betting on a macro trend -- up or down -- when we pick up an ETF.

Also, with our options and ETFs, our outlook is usually much shorter than with stocks. We may take advantage of a three-month option opportunity; we may buy an ETF in gold, only to sell it nine months later if gold prices jump. Many of our short sales also have a shorter-term outlook, usually measured in months or a year.

No. 4: We Are Not Options "Traders"

When we buy puts and calls, we're not twirling our pretend mustaches, making slick statistical bets, using formulas and complicated computations, or deploying Iron Condors . Our options investments are based on extensive knowledge of the underlying stock and its valuation. So if we believe a stock is priced exuberantly, we can short it by buying a put option with an appropriate strike price. If a stock looks deeply undervalued, we can use long-term call options to capture greater upside. In the end, all of our option trades are based on a full analysis of the underlying equity.

No. 5: We Won't Over Diversify

We expect to hold no more than 40 positions once we’re fully invested (see " Breaking Down Our Portfolio " for more). For a carefully constructed portfolio, that's plenty of diversification, especially because we'll use ETFs to gain broad exposure to various categories.

An investor diversifies for safety but still needs to stay focused when hoping to perform much better than the market average. Along these lines, it’s likely that we’ll usually only carry about 24 to 28 core positions, with open option positions representing other possible buys down the road, and always with stocks coming and going from the portfolio as necessary. With focus, we have an especially good chance of being rewarded strongly, overall, whenever we’re right with a position.

Also, we prefer to let our winners run as long as merited, so we won’t rebalance just for the sake of doing so. But we will continually reassess.

No. 6: We Never Want to Lose Money

As we strive for accuracy, we will always try to avoid permanent loss of capital. It's not about avoiding mere paper losses -- these are common, as share prices fluctuate. We're talking about losses you never earn back because you invested in a failing business or paid too much for a stock.

While we’re more than comfortable with temporary losses that come about with the market’s ups and downs, we'll do everything in our power to avoid permanently losing money -- although keep in mind that this doesn't apply to options or shorts, in which permanent losses are part of the risk.

No. 7: We Believe in the Power of CAPS and Community

The Fool community has played a crucial role in many of our services' best stock selections over the years. Here at Motley Fool Pro , we strongly believe in community intelligence, and we encourage you to jump in -- both on our boards and on CAPS. You'll find us on our members-only discussion boards regularly, ready to field questions and chat with you. 

When it comes to CAPS, the diverse community of smart investors is an incredible source for stock ideas. We’ll be using the mountains of proprietary CAPS data (to learn all about this data and Pro 's CAPShots, click here ) to help us identify the best opportunities just as they’re emerging. Combining the Pro team's own criteria with CAPS data, we'll be able to uncover the best opportunities for you at any given time.

Putting It All Together the Pro Way

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The State of Location-Based Social Networking On The iPhone
by Mark Hendrickson on September 28, 2008

We’ve been bullish about location-based social networks for quite awhile now, especially since Apple announced that it would open up the iPhone to developers. And with two significant developments in this space just this week (more on that below), we thought it would be a good time to take a step back and look at the options currently available through the Apple App Store.

What makes a “location-based” social network different than a normal one? At least as things stand today, location-based social networks run primarily on smartphones that have the ability to determine a user’s current location, usually by leveraging GPS or cellular tower triangulation. The social network then uses your location to reveal nearby friends and places of interest. See our Location Technologies Primer for additional information.

Currently there are six major location-based social networks available for the iPhone (click on the comparison chart to the right). All of them tell you how far away other members are from you, with most focused on helping you find your friends but some designed primarily for discovering strangers. A few of them chart the location of your friends’ on an interactive map (something I actually think all of them should do). They provide a wide range of privacy settings, but all will stop reporting your location when you simply close the application (Apple has yet to release its push notification system that will let these apps constantly report your location in the background). They also vary widely in how precisely they identify the locations of other members, although all but one of them work anywhere in the United States.

After testing this entire batch, I’ve come to the conclusion that none of them is quite ready to achieve mainstream usage. I believe most, if not all, of the following things must happen before location-based social networking becomes the new “killer app”:

  • They need powerful notification systems that actively inform you when someone of interest is nearby. Such a system could be set up manually by individually indicating which friends are “of interest”. But it would be even better for the system to learn from your interactions (messages, pokes, wall posts, etc) and affiliations (profile information, common friends, groups) and automatically identify certain people you’d like to meet up with.
  • These applications absolutely need to update your location while the phone is sitting in your pocket. Right now it demands too much from users to open the application whenever they want to inform friends where they are. Serendipitous encounters would be far more common with a fully foolproof and automated location-updating system.
  • When inviting friends to a service, you need the ability to determine which of your friends actually have a supported phone. Otherwise you’re just spamming a large number of people who matter to you and with very little yield.
  • These apps need to get more stable; they crash way too much.
  • We need more hooks into web applications so we can share our location and location-based activities not only with other mobile users but with the web at large.
  • Those apps that let you see and meet strangers nearby need to highlight both friends of friends and those who share common interests and affiliations.

These are weaknesses shared by all of the current iPhone location-based social networking apps, each of which we cover briefly below.

The Veteran - Loopt

Perhaps the most well-known of these companies, Loopt has been working for years to get its technology on a variety of phones (the iPhone being just the latest and most functional of them). It is also perhaps the most developed of the batch, and the most generic. Use it primarily to see on a map where your friends are located nearby. Restaurant and other local reviews are secondary, having been brought into the app through a partnership with Yelp . Get directions to other users, view their latest status updates (which are often accommodated with photos taken on-location), and ping them when they haven’t updated their location for awhile.

The Mountain View-based company has ventured into the matchmaking business this week by adding a new feature called “Mix” that shows you, for the first time on Loopt, strangers in your vicinity. You can see all of the people nearby who have turned on the Mix feature, and you can filter by types (age, gender, tags, dating status, community) as well. This is Loopt’s attempt to help people hook up at bars (an idea that gets thrown around by many entrepreneurs and has always puzzled me). But if it takes off, it may have even greater sociological effects than Loopt’s core friend-finding capabilities.

The New Kid On The Block - Moximity

Launching into private beta just this week, Moximity is a new location-based social network out of Austin, Texas that wants to help you find both your friends and local establishments. Taking Paul Bragiel’s marketing advice , Moximity is rolling out one geographical region at a time, starting with Austin itself. Everything is local - the restaurant listings, the users, and even the advertisements (yes, this is the only one of these networks actually monetizing on the iPhone right now).

One major quality that sets Moximity apart is the way it handles user accounts. When you join and start configuring, you don’t make “Moximity friends”. Rather, the service pulls in your contacts from Facebook (and later, other sites as well) and lets you track those of your existing friends who also use Moximity. When you post a status message, it also gets pushed out to your Facebook and Twitter accounts.

Moximity would benefit from an interactive map that uses pins to show where your friends are located. However, unlike Loopt, which gives you the precise street address of your friends, Moximity always matches you with particular places (restaurants, stores, etc) so individual pins for users might not be appropriate. Co-founder Bryan Jones says some breed of mapping functionality will be included in the next release.

If you live in Austin, you can get into the service immediately by emailing your name and zip code here .

The Bezos, T-Mobile and iFund-Backed Contender - Whrrl

The best-funded of the bunch is a Seattle startup named Pelago with an app called Whrrl that centers around identifying and reviewing nearby establishments of all types. Locating friends takes a bit of a back seat to the idea that you should share Yelp-like reviews with the people you know.

The information about places is comprehensive. You can find cuisine types, prices, hours, phone numbers, websites, street addresses, ratings and reviews. While you can view the (5-star) ratings and reviews from every member, you’re encouraged to focus on those of your friends. When you view a friend’s profile, for example, their reviews are displayed prominently. That said, you can “fan” strangers if you like their tastes (although apparently only through Whrrl’s thoroughly developed web app ).

Whrrl also identifies events that are going on in your area. The combination of event and place information is great but I get the feeling that this app will have to depart a bit from its “reviews” roots to become a widely embraced service. More generic social features (such as walls and notifications) are needed to get me to use Whrll when not looking to share or gather opinions.

Pelago has raised its funds from the iFund , Jeff Bezos, and T-Mobile (among others).

The Schmorgesborg - uLocate’s “Where”

Where is an iPhone app developed by a Boston-based startup called uLocate that has received a considerable amount of funding (at least $15.5 million ) over the last several years. It has everything but the kitchen sink. Along the bottom of the app is a dock-like menu that shows a variety of sub-applications, each meant to help you find something in your area:

  • Buddy Beacon: find nearby friends
  • GasBuddy: find nearby gas stations with low prices
  • Starbucks: find nearby Starbucks franchises
  • Quibblo: see location-based poll results in your area
  • HeyWhatsThat: identify mountain peaks in your vicinity
  • The Skymap: learn about the stars and constellations in the sky above you
  • Zipcar: find pickup points for Zipcar rentals
  • Yelp: find nearby places listed and reviewed on Yelp
  • Eventful: learn about nearby events and their venues

The UI needs a bit of work (too many popups) but regardless, this app is handy for quickly finding the nearest of some particular thing on an interactive map (coffee, friendship, wheels, etc).

The Categorizer - Limbo

Limbo is provided by a company that seems to have undergone quite a few transformations over the years. We reviewed the company in May 2006 when it was a bizarre auction service based on text messaging. Back then it was located at 41414.com and you can still see that ancestry in the current logo (just look at the reflection).

The app is, at its heart, more focused on locating strangers and learning about what they’re doing than any of the aforementioned apps. All users are categorized by four types: Members, Contacts, Friends, and Faves. You can opt to share your location with each or all of them, with “Members” being everyone you don’t know, “Contacts” being people pulled in from your phone’s address book, “Friends” being people more important to you, and “Faves” being the most important people to you.

Users are further categorized based on their current “activity” (or status). They are either socializing, eating, playing, chilling, working, feeling, or enjoying a bit of “me time”. You can view users by their particular categories on a “What” page that displays the categories in a grid.

Limbo neither shows you your friends’ locations on a map nor gives you their exact locations (just their general regions, e.g. San Francisco). Both would make this app a lot more useful.

The Wall - Zintin

Zintin has gone even further in the direction of helping you communicate with strangers nearby, rather than helping you find your preexisting friends. Users in the vicinity are displayed in all-inclusive list along with their current status messages. When you select a particular user’s name, it takes you to their Wall, where short notes, photos, and scribbles can be posted by any user.

The Wall is the central, and pretty much only important, feature provided by Zintin (so-called “bulletin boards” are also provided but they’re essentially Walls for particular regions). If you find someone with particularly cool stuff on their Wall, you can request to exchange your contact information and meet them. But most people will just use the app to see what kind of juvenile stuff others around them have decided to share. If you’ve turned on the “allow mature content” setting, then that content is primarily explicit material, so be warned.

Zintin, which has been in development by a few Stanford CS grad students since late 2007, is mostly a curiosity at this point. However, the scribble feature, with which you can make quick doodles and post them for others, should make its way into other apps.

The Elephants In The Room - Facebook and MySpace

Neither of the big American social networks have added location-aware services yet, but they’re coming . Expect them to eclipse several if not all of these services after learning from them.

get widget minimize
Website: loopt.com
Location: Mountain View, California, United States
Founded: March 1, 2005
Funding: $13.3M

Loopt is a mobile social mapping application. Using cell phones and mobile devices, it displays the locations of a user’s friends along with their presence status (available, away, etc) visually on maps or on lists. Based on GPS and related data,… Learn More

Website: pelago.com
Location: Seattle, Washington, United States
Founded: November 1, 2006
Funding: $22.4M

Founded by former Amazon executives, Pelago’s first product is Whrrl. It’s a social network, Google maps mash-up, mobile and GPS service all in one.It’s not surprising that their founders call it a… Learn More

Website: limbo.com
Location: Burlingame, California, United States
Founded: October, 2005
Funding: $15M

Limbo is one of the world’s largest, fastest growing mobile social networks where people share the places they go and the things they do. In Limbo, members broadcast their location, locate bars, clubs or restaurants, and… Learn More

Website: zintin.com
Location: Menlo Park, California, United States
Founded: December, 2007

Zintin is an iPhone app and social network centered around location and shared media. Zintin lets users share pictures on their phone with the people nearby them, and browse pictures that have been shared by other users. The iPhone app is due out on… Learn More

Website: moximity.com

Moximity is a location-based social network that provides information regarding the whereabouts of friends, favorite eating establishments, and businesses in relation to you.
In October 2008 Moximity partnered with Yelp to provide not only… Learn More

Website: ulocate.com
Location: Boston, Massachusetts, United States
Funding: $15.5M

uLocate is a publisher of mobile location services.With their partners they’ve created many applications including friend finders, family finders, point of interest locators, and photo tagging applications. Learn More

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Mobile location-based services (LBS) are generating renewed interest as both the market and technology mature to support the growing set of innovative services being released and in development today. This is being driven by new Location APIs and new location technologies, which are making it easier for mobile location developers to gain access to location information and develop innovative new LBS apps.

This article is a brief primer on the key location technologies that are emerging.

Location Precision TTFF Requirements
WiFi MAC Relatively High
Depends on WiFi AP density
< 100-200m
~ 4 seconds Requires device support and network request.
Requires WiFi DB.
Cell-ID Relatively Low
Depends on cell density
100-5000m
~ 4 seconds Requires support from MSC and HLR, or
Requires device and Cell-ID DB.
OTDOA (WCDMA)
E-OTD (GSM)
AFLT (CDMA)
Medium Precision
Depends on cell density
40-400m
~ 6 seconds Requires support from BSS, MSC and HLR.
(require carrier network involvement)
A-GPS High Precision
“Sky Line of Sight”
5-50m
~ 10-30 sec start
5-10 sec updates
Device support (HW), GPS reference network.
GPS High Precision
“Sky Line of Sight”
5-20m
10-15 minutes start
1-2 sec updates
Device support (HW)



Positioning Technologies

This section will review the primary positioning technologies in use today.

GPS

GPS is a system of 32 satellites orbiting 12,600 miles above the earth.The system was designed such that 6 (and usually more) satellites should be visible from any vantage point on earth. GPS works by making extremely precise distance estimates from timing the delay time of signals (1 ns ~ 1ft)sent from the GPS satellites to earth. Trialateration (triangulation) is used to determine the device’s location given at least 3 or more satellites. When a GPS receiver is turned on, it looks for and locks on to visible GPS satellites to begin receiving and decoding the GPS broadcast signal. The GPS almanac data provides a list of visible satellites. The GPS ephemeris data provides precise timing and location information for each satellite. Latitude, longitude, time and altitude are the 4 dimensions that must be solved for (usually the first 3). Position acquisition time is driven by previously collected GPS information and GPS signal quality. GPS is accurate to 5-20m depending on environmental conditions.

Assisted GPS or A-GPS

Assisted GPS is an improvement on GPS, primarily for mobile devices with network connectivity. Since mobile devices are connected to a wireless network on a known wireless base station, the location of the base station can be used to aid the GPS calculation. Assisted GPS takes the known location of the base station and provides synthetic or seed data to the mobile device’s GPS chip to improve the speed of GPS signal acquisition. For instance, if the GPS chip knows that it should “see” a specific set of 4-5 GPS satellites at it’s coarse location, the GPS chip is able to narrow the search of signals to acquire. This reduces the amount of time required for the GPS chip in collecting ephemeris data and improves the sensitivity of the GPS chip in processing noisier GPS signals. This allows for a faster location fix time and makes possible GPS use in some indoor environments.

Assisted GPS does require device chipset support and network communication. The A-GPS server has traditionally resides in the operator’s network. However, there is trending towards device manufacturers offering similar services for their devices specifically. For A-GPS to work, an initial position estimate is required. This has traditionally been via the operator’s Cell-ID database. Additional initial position estimate options are being made available with 3rd party Cell-ID and WiFi databases.

Network Base Station Database

Since mobile devices (both cellular and WiFi) are associated with a wireless access point / base station, it is possible to use the position of the base station as a proxy for the location of the device. In a simple case, the base station the device is associated with is returned as the device’s location. Mobile operators view their base station databases as proprietary network information and have not generally shared it with 3rd parties. There are a number of 3rd parties who have begun to accumulate detailed Cell-ID and WiFi databases that can then be used to locate devices.

Network database collection approaches fall into two camps: 3rd party driven or user-generated. SkyHook is the best example of a 3rd party driven approach where SkyHook employs a fleet of drivers that drive cities collecting WiFi access point information. Google and Navizon are companies that employ user-generated approaches where data is fed back from mobile devices with the appropriate client software installed. To build a database, these user-generated approaches can either leverage the collection of both GPS and base station signals, or leverage the collection of base station signals with existing known reference base station locations. It is likely a mix of fleet and user-generated approaches will be necessary to ensure high accuracy, rapid updating intervals, and low acquisition costs going forward for both Cell-ID and WiFi database collection.

3rd party Cell-ID databases have focused primarily on GSM/WCDMA networks since GSM/WCDMA base station identifiers have been relatively static over time. In contrast, CDMA networks change base station identifiers much more frequently, making it harder to build an accurate base station database without carrier involvement. The accuracy of a Cell-ID position will depend on the density of the wireless network. Urban areas will lead to more precise estimates, rural areas to much less precise estimates. Accuracy should be in the 100-5000m range depending on the network density of base stations. However, Cell-ID will at best provide a coarse level estimate of location. (WiMAX networks use a higher frequency than cellular network, requiring denser base stations, resulting in higher accuracy Cell-ID location.)

3rd party WiFi databases have propagated in the last few years. These take advantage of WiFi standard beacons that broadcast both the SSID and MAC address of the access point constantly. The SSID is used to create the list of available WiFi access points seen on many WiFi laptop connections. The MAC address is a unique identifier that can be collected and used to roughly identify where the receiving device is located. Since most WiFi signals propagate a maximum distance of 100-150m, if a WiFi access point is observed, a relatively precise position determination can be made.

Both Cell-ID and WiFi approaches can benefit from observing multiple base stations and incorporating radio strength information to calculate more accurate Cell-ID derived location.

Network Triangulation (signal strength-based)

The majority of positioning determination innovation is occurring in the area of leveraging the RF signal strength of signals received by the device and incorporating network information (known position of base stations). The algorithms range in complexity and depend on the availability of modeled or true RF signal propagation characteristics. RF fingerprinting takes the locations of known base stations, either empirically or analytically calculates the propagation of RF signals, and uses the resulting RF base map and signals received at the device to estimate the device’s position. There are also a number of client-side solutions that are leveraging the availability of multiple cell-ids on the device to more accurately determine device location. RF based approaches are also being incorporated as a fall-back techniques when A-GPS is not available.

Network Triangulation (time-based)

There are some position technologies that make use of signal timing information from the network to make a position determination (vs. GPS which uses timing informationfrom satellites). Time Difference of Arrival (TDOA) and Advanced Forward Link Triangulation (AFLT) are two of the more well known methods. The primary difference in methods is where the timing difference is determined: in-network or on-device.

TDOA was the positioning technology selected by GSM/WCDMA operators in the US for E911 purposes. Unfortunately, the amount of signaling traffic required to make a position estimate is not trivial. This has made the TDOA technology not a viable option for commercial LBS services.

AFLT is a CDMA specific technology that uses the signaling characteristics of a CDMA to make a positioning determination. This acts as a fall-back method for CDMA devices if A-GPS is not successful and the network was requested to make a location determination.

Enhanced Cell-ID is an approach that uses signal strength and timing received from the GSM signal to make an in-network calculation of location which is more accurate than Cell-ID alone. Enhanced Cell-ID also can make use of sector information since many cellular base stations are directional in nature (IE 3 sectors with each sector covering 120 degrees from the base station).

Network triangulation is accurate to 40-400m depending on environmental conditions.

Hybrid approaches

From the descriptions above, it should be clear no one position technology is best for all use cases. The positioning technology market is pursuing hybrid approaches where the strengths of each technique are leveraged where appropriate. Since A-GPS requires a location estimate to start with, other less accurate location technologies can be leveraged to seed the A-GPS algorithm. Each location technique also is more successful in different environments (namely urban vs. rural and in-doors vs. out-doors). Luckily, the strengths and weaknesses of many of these position technologies are complementary, motivating further exploration of hybrid location approaches.

Evaluating Positioning Technologies

After a brief understanding of position determination methodologies, it is valuable to define how each positioning method should be evaluated. A few key categories are listed below and described. There are of course others that could be relevant depending on the location use case. Each position determination technique has strengths and weaknesses across each dimension that will be discussed in the following section.

Positioning Accuracy and Uncertainty

Accuracy will vary depending on environmental conditions (indoors, urban environment, signal quality, etc.). Accuracy can vary from 5-20m (GPS) to 50-5000m+ (Cell-ID). Each positioning technology will also have varying error ranges depending, again, on a broad set of environmental conditions.

Generally, the positioning industry has been driven by GPS chipset manufacturers who are motivated to provide the highest accuracy, lowest uncertainty possible location solution. GPS-level accuracy is necessary for navigation and other turn-by-turn level accuracy user cases. However, there is a wide range of LBS apps that can make do with “lower” levels of accuracy which can be provided by WiFi, Cell-ID or other hybrid approaches. Accuracy is important, but it is only one of the factors that should be considered in weighing available positioning options.

Positioning Latency or Time To First Fix (TTFF)

Positioning latency is a critical factor in driving the usability and responsiveness of a location-aware app. In the mobile app space, acquiring a location quickly is paramount to offering a compelling user experience.

Positioning latency or TTFF is most commonly associated with portable GPS receivers or Personal Navigation Devices (PNDs). Without network assistance, GPS receivers can take on the order of 5-10 minutes before a first fix. This is a function of the time required to lock on to and receive enough information from the GPS satellites in space. Assisted GPS is able to improve this fix time to 10-30 seconds by synthetically seeding the GPS receiver with network data and accelerating the GPS acquisition and position determination process. Assisted GPS still requires data exchange and computation on both a network server and on the device, making it challenging to reduce TTFF further. Other non-GPS based technologies are able to determine a location estimate in below 10 seconds (IE WiFi or Cell-ID were looking up a location in a database is all that is required).

Positioning Determination Ubiquity

A positioning technology is not useful if it is not available in the area where your mobile device is. GPS-based methods have a strong advantage here since it is a globally accessible method and will work even if the mobile device is not associated with a mobile network (there are clear disadvantages in that situation, but it could work). WiFi methods are constrained to areas where there are wireless WiFi Access Points. This is generally not a problem in urban or suburban areas (where most interesting LBS Apps are targeting).

Indoors vs. outdoors is another factor to consider. GPS, generally, does not work well inside buildings. Whereas, WiFi is most likely best suited for indoor positioning determinations.

Positioning Fallback Options

Related to positioning ubiquity and hybrid approaches, devices are expected to make the best location calculation given available information. IE if GPS fails, a network-based method or Cell-ID location is desired to be returned vs. a message of “failed, try again later.” The challenge is since many methods rely on base station databases, the device must optimize how the a LBS App location request is handled. If the network is asked to make the location calculation (IE A-GPS MS-Assist), then all available network information can be used. Hybrid approaches on-device and off-device must take into consideration returning the best known position estimate in a timely manner, even if the preferred method fails.

There are also a number of device-specific dimensions that are critical to keep in mind which drive position determination implementation on device.

Device Impact (battery, CPU drain)

Assisted GPS chip performance has improved considerably over the last few years. However, receiving and processing signals from space still takes a large amount of energy. GPS antenna placement is also critical as more devices add additional RF technologies (WiFi, Bluetooth, additional cellular bands). GPS integration continues to be an important art for device manufacturers.

Most of these positioning technologies involve some level of network data connectivity that can also impact device battery life. There are a number of on-device caching solutions that are evolving for both GPS and WiFi/Cell-ID approaches that minimize the amount of network traffic required to make a position fix. However, given most LBS Apps are making use of network connections, location becomes a limited portion of App traffic.

Device Prevalence / Support

Assisted GPS was adopted by CDMA carriers to support the FCC’s E911 mandate. Qualcomm has added GPS chips to it’s line of core chips. This has enabled CDMA operators worldwide to deploy innovative mobile LBS Apps leveraging A-GPS. The GSM/WCDMA world has been slow in adopting A-GPS, with forecasts of 2009-2010 being the year of broader device support.

WiFi has seen relatively limited support in mobile devices to date. There are a growing set of high-end smart phones that are integrating WiFi and driving the market (namely the Apple iPhone, HTC, Nokia, RIM and others). WiFi could be viewed as a competitor to 3G data services operators are interested in up-selling users with. WiFi also creates additional technical challenges (antenna placement, additional battery draw, etc.) which continue to improve, but remains important considerations for device manufacturers.

Device Location APIs

The availability and accessibility of Location APIs on mobile devices has been spotty at best to date. RIM, Nokia and Motorola iDEN have provided device specific Location APIs that have motivated strong initial interest from developers. The Apple iPhone and Google Android Location APIs will spur additional interest ongoing. Existing J2ME (JSR-179) and BREW (IPOSDET) API exist today for a wide set of feature phones.

However, operator involvement has made it challenging for some developers to gain easy access to location. It is clear device vedors are using location as a competitive differentiator to better position their device platforms relative to others. However, universal Location APIs still remain a challenge with the fragmentation of different APIs, devices and operator policies.

snipd 1 year ago
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The Other Reason for Warren Buffett's Success

Yes, There Is His Stock-Picking Prowess, But Exclusive Deals Add to Berkshire's Fortunes

Wouldn't it be nice, in this miserable market, to be Warren Buffett? Fortunately, a cottage industry has sprung up to teach investors how to emulate the master. Unfortunately, you might as well try to catch a bolt of lightning in a paper cup.

Heath Hinegardner

Should you be like Warren Buffett?

For the first two decades of his career, Mr. Buffett built the bulk of his fortune through his investing prowess, producing one of the best long-term track records of any money manager in history. More recently, however, Mr. Buffett has succeeded not through investing prowess alone, but also through exclusive deals that have come to him because of it.

Only a part of Mr. Buffett's market-beating performance has come from stock-picking. Even more of his edge has been generated by the operating subsidiaries of his Berkshire Hathaway Inc., like Benjamin Moore paint and Geico insurance. "There's no question about it," Mr. Buffett told me during the week. "Certainly over the last decade at least," the earnings of Berkshire's operating businesses "have grown at a much faster rate than the [value of the] marketable securities per share."

It is a lot harder than it used to be to measure just how good a stock-picker Mr. Buffett is. When I asked him if he knew how well Berkshire's stock portfolio has done in recent years, he answered: "I've no idea what the rate of return would be. But, knowing myself how hard it would be to do the calculations right, I'm suspicious of anybody's numbers."

An outsider, then, can barely get in the ballpark. Since the end of 1988, Berkshire's stock portfolio has grown from $3.56 billion to $69.51 billion. That is a spectacular average annual increase of 16.5%, far surpassing the 10.5% annualized return of the Standard & Poor's 500-stock index. Of course, this calculation is only a crude approximation, since it ignores the cash that Mr. Buffett added in -- and moved out -- along the way.

Over the same period, the growth in Berkshire's book value per share, which reflects all of Mr. Buffett's activities, not just his stock-picking, was 19.9%.

In other words, Mr. Buffett's skill at picking publicly traded stocks pales alongside the value he has added to the company through other means.

As recently as 1995, 73.5% of Berkshire's total assets consisted of a portfolio of publicly traded stocks that (at least in theory) any investor could have replicated. As of June 30, though, Berkshire's stockholdings made up just 25% of its total assets.

Mr. Buffett's stock picks used to drive the train; lately, they are more like the caboose. He has been buying private firms outright and landing "sweetheart" deals in public companies.

Since the beginning of 2006, Berkshire has spent nearly $17 billion buying private companies lock, stock and barrel, including an Israeli cutting-tool maker and a distributor of electronic components.

Meanwhile, on the sweetheart front, in 2008 alone Mr. Buffett has sunk $5 billion into Goldman Sachs Group , $3 billion into General Electric Co., $3 billion into Dow Chemical Co. and $6.5 billion into the merger of Mars Inc. with Wm. Wrigley Jr. Co. -- all with preferential terms.

Twenty years ago, Mr. Buffett struck similar bargains with companies whose quality ranged from purebred Gillette to mutts like Champion International, Salomon Brothers and USAir Group. His results were mixed. The lesson here is that even Mr. Buffett learns lessons. In his latest round of sweetheart deals, he gets a generous upside and virtually eliminates any downside, a "heads I win, tails I win" structure that other investors can only dream about.

Whether he buys stocks in what he calls the "auction market" or private businesses in the "negotiated market," Mr. Buffett tries to secure a margin of safety. That term, defined by his mentor Benjamin Graham, means that the price is so far below a business's underlying value that severe loss is improbable.

"We do try to buy our businesses like we buy our stocks," Mr. Buffett told me, "and buy our stocks like we buy our businesses." By that he means, among other things, that he wants to understand how the enterprise generates cash, how well-managed it is and whether its customers would stay loyal even if it raised the prices of its goods or services. Note carefully: None of these factors are contingent on the current price of the stock.

"Being a businessman makes me a better investor and being an investor makes me a better businessman," Mr. Buffett explained. "Most businessmen limit themselves to their own field, and most investors don't really think about businesses. And many businessmen are semi-oblivious to the yardsticks other people use outside that field. I'm always comparing everything to everything else. The question I want to answer is. 'Where do we get the most for our money in something we can understand?'"

"I prefer, and [Berkshire Vice Chairman] Charlie [Munger] prefers, the permanent ownership of [private] businesses," Mr. Buffett added. "That's been my focus for well over 20 years. But it's just that sometimes, marketable securities are so much more compelling." Mr. Buffett didn't say whether he thinks now is one of those times, but he did state publicly earlier this month that "I've been buying American stocks."

Any investor who picks stocks can try to think like Mr. Buffett and, as he pointed out, "the individual actually has an advantage over us, because their costs of buying and selling [stocks] are a helluva lot less than ours." But that advantage applies only if you actually can think like Mr. Buffett. Above all, there is much more to his success than stock-picking alone. Throughout Mr. Buffett's long career, he has changed tack repeatedly. At this point, he is on a course most investors will no longer be able to follow.

snipd 1 year ago
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